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Top 5 Marketing Strategies to Implement for Your Fitness Business
November 1, 2015
One of the universal challenges in running a small fitness business is finding new ways to generate traffic. In this session from the 2015 NSCA Personal Trainers Conference, Josh Leve reviews the results of a survey of thousands of owners, fitness professionals, and coaches to identify best business practices. There is no better strategy to grow a business than leveraging the combined experiences of others.
Personal trainers Organization and Administration Professional Development Fitness Industry Personal Trainers Fitness Business Marketing Strategies
Why Email Marketing is Superior to Social Media
October 29, 2016
If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.
Personal trainers Organization and Administration Professional Development social media emailing buy-in 2016-Personal-Trainers-Conference
From the Field – What Being a Good Personal Trainer Really Involves
May 7, 2021
This article gives readers a personal insight into the qualities that a successful and credible personal trainer should have.
Personal trainers Professional Development Personal Trainer Communication Referral Clients
Prescription Exercise Programming in Preparation for the Army Combat Fitness Test
February 24, 2023
This article discusses the importance and impact a qualified fitness professional on the fitness and readiness of soldiers for the United States Army.
TSAC Facilitators Program design Army Army Combat Fitness Test Soldiers Fitness
How Social Media Affects the Legal Rights of Employees
June 4, 2016
While social media can serve as an efficient business tool, it can also complicate the legal rights of the entrepreneurs who use them. This article focuses on three specific—and perhaps surprising—ways in which social media can alter the employment rights of fitness professionals and the gyms they work for.
Personal trainers Legal Issues Professional Development NSCA-CPT personal training employment Social media
From Successful Trainer to Gym Owner—9 Steps to Open Your First Facility: Part 1
June 1, 2017
Just as any decent coach would not have a client perform a heavy deadlift without first conducting a fitness or movement assessment, a potential facility owner should not move forward without assessing the state of their current business. This article explains three steps for conducting an assessment.
Personal trainers Organization and Administration Professional Development PTQ fitness facility business assessment conducting an audit personal training
First Responder Research Column – State of the Fire Service – Physical Training Interventions
May 15, 2026
This TSAC Report column summarizes physical training outcomes for firefighters and practical guidance on program design and results. Visit NSCA online to read more on firefighter fitness and tactical performance in the fire service.
TSAC Facilitators Exercise Science Program design Organization and Administration Testing and Evaluation Client Consultation|Assessment Safety Emergency Procedures Basic Pathophysiology and Science of Health Status or Condition and Disorder or Disease Professional Development muscular strength aerobic capacity firefighters fitness adaptations tactical circuit programs multimodal high-intensity interval training (HIIT) periodization high-intensity functional training (HIFT)
Resume Critique
The NSCA Job Board FREE Resume Critique service allows you to get your resume reviewed by a resume-writing expert. Within a few days of submitting your resume, you’ll receive an evaluation outlining your strengths, weaknesses, and suggestions to ensure you have the best chance of landing an interview.
How to Build a Successful Long-term Coaching Career
May 1, 2015
How to Build a Successful Long-term Coaching Career
Coaches Professional Development Brad Schoenfeld Metabolic Resistance Training MRT
Classroom to Weight Room: Partnering Education with Coaching Application in the Collegiate Setting
January 29, 2018
Learn how to effectively transition students from the classroom to hands-on coaching and apply theory into practice. In this session from the NSCA’s 2018 Coaches Conference, Liane Blyn and Travis Triplett discuss the importance of having a well-thought-out internship curriculum to educate future strength coaches and share strategies to assist future strength coaches in developing a coaching philosophy and presence in the weight room.
Coaches Organization and Administration Professional Development Strength Coaches Strength and Conditioning Internship Internship Curriculum Coaching Philosophy
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