This article examines potential reasons why the “specialist” personal trainer may be able to thrive over the “one-stop shop” personal trainer.

For Keith Swift, coaching is completely effort based, but it starts with camaraderie and education. As Director of Strength and Conditioning at Wofford College, his philosophy is clear: educate, heal, and enhance. While playing collegiate football and studying exercise science, Swift learned early to question the “why” behind training and encourages his student-athletes to do the same. At an academically rigorous institution, his educational focus fits right in, fostering curiosity, technical precision, and peer coaching. Swift shares how his experiences across professional baseball, the private sector, and collegiate programs each shaped his foundation while making it his own. Amid collegiate challenges — from the National Collegiate Athletic Association (NCAA) transfer portal to the growing authority of student-athletes — Swift holds firm that “there is no substitute for hard work.” His goal is simple: help student-athletes leave with both a degree and a championship ring, setting them up for success in sport and life. Reach out to Coach Swift on Instagram: @worqueowt and @wofford_strength, Twitter/X: @CoachSwift93, LinkedIn: @keithswift, or by email: swiftkd@wofford.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Discover how salaries have evolved across collegiate athletics and other work settings in strength and conditioning in the 2025 NSCA Salary Survey at NSCA.com/Salary.

Captain Tony Soika, MS, CSCS, TSAC-F, speaks at the 2013 National Conference on what it takes to become a tactical strength and conditioning coach. In this first of four videos, Tony reviews the importance of leadership.

From Nothing to Nike — Climbing the Ladder in the Fitness Training Industry

The NSCA provides career-focused benefit videos designed to help members gain expert insight, knowledge and tips to help further their careers.

Hear from strength and conditioning coach, Tim Caron, on his path from collegiate strength and conditioning into a unique private sector business model in the Los Angeles, CA area. Caron connects with NSCA Coaching and Sport Science Program Manager, Eric McMahon, to discuss the potential role of sport science in the private sector with general population clients. This episode is full of training insights for coaches to re-engage their thought process around working with groups and teams. In addition, Caron shares the origins of his new book, Strength Deficit, on considerations for concentric and eccentric strength training. You can reach Tim on Instagram at @coachtimcaron or Twitter at @coachtimcaron | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Hear from a more than 30-year strength and conditioning coaching veteran in the sport of rugby, Ashley Jones. He talks to NSCA Coaching and Sport Science Program Manager, Eric McMahon, about his progression in the field, beginning in 1988 to his current roles as part of the NSCA Rugby Special Interest Group, Awards and Honors Committee, and Certification Committee. Jones provides insight on the important roles of NSCA Committees in supporting the integrity of the coaching profession. Learn more about the expanded roles of strength and conditioning coaches in non-mainstream sports, like Rugby in North America, while also helping to support skill and game development. This episode also includes great lessons on program planning within the team setting and how to emphasize the “human element” in coaching. You can contact Ashley by email at ashley@ashleyjonesstrengthcoach.com| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

The goal of this article is to promote professional dialogue and broaden the knowledge of ways to use nutrition and recovery techniques to work with the physiological changes that come throughout the menstrual cycle.

Mike Snowden, University of Alabama Men’s Basketball Strength Coach, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about having a genuine relationship with head sport coaches. Topics under discussion include building players into the program, creating buy-in, and embracing new and unique career opportunities. Find Mike on Instagram: @mike__snowden or Twitter: @Mike__Snowden | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This three-part series will show how personal trainers can create a physically literate cradle-to-grave culture for all, with LTAD as the framework. This article addresses awareness of LTAD and why is it important for personal trainers.